Marketing Assets
This is the single source of truth of all marketing assets created or co-created by the marketing team. Any collateral listed on this page should be treated as the latest and most updated collateral.
Need a new collateral, need an updated collateral, found a mistake or a duplicate collateral?
Please open an issue for the marketing team with the details of your request and it will be responded to with a timeline.
If you find a piece of collateral that is duplicate to one listed below, please deprecate that collateral (start the title with DEPRECATE:) and link the first line to this page for everyone to find the most updated copy.
Marketing & Enablement Assets
| Asset |
Use for |
Date updated |
| Leave Behind Deck |
Presentation tool for internal teams to present Fleet's value. |
Feb 18, 2026 |
| Additional slides for pitch deck |
Customizable slides for tailored prospect presentations. |
Feb 18, 2026 |
| Sagetap Deck |
Messaging and positioning test deck for market validation. |
Feb 18, 2026 |
| Safe Enough to Switch |
Overview of Fleet’s maturity for organizations switching tools. |
Sep 15, 2025 |
| Jamf vs. Fleet terminology |
Mapping concepts between Jamf and Fleet for easier migration. |
Sep 09, 2025 |
| Gartner IT Symposium Summary |
Executive summary of outcomes and value achieved via GitOps. |
Oct 21, 2024 |
| ROI Spreadsheet |
Financial value justification and ROI calculator. |
Aug 14, 2023 |
| Battle card - Workspace ONE |
Strategic insights for VMware Workspace ONE competitive scenarios. |
Sep 12, 2023 |
| Death to Extension Attributes |
Comparing Fleet queries to Jamf EA for technical simplicity. |
Jun 15, 2023 |
| Fleet capabilities one-pager |
High-level summary of the platform's core capabilities. |
Feb 14, 2022 |
| Fleet for IT Product Brochure |
Marketing overview for IT teams in early sales cycles. |
Oct 20, 2021 |
| Fleet for Security Product Brochure |
Marketing overview for security teams in early sales cycles. |
Oct 20, 2021 |
| Product Roadmap |
Future development vision and open roadmap opportunities. |
Jan 20, 2021 |
Case Studies & Success Stories
| Asset |
Use for |
Date updated |
| Fastly Visibility Case Study |
Unified endpoint and infrastructure visibility. |
Jan 29, 2025 |
| Foursquare ROI Case Study |
Proving 114% ROI and rapid MDM migration. |
Dec 11, 2025 |
| Stripe: Scaling to 10k Macs Case Study |
Massive cost savings for large-scale migrations. |
Dec 11, 2025 |
| Faire: CIS Benchmark Security Case Study |
Securing Macs with GitOps and compliance. |
Dec 11, 2025 |
| Interactive Entertainment Case Study |
Cross-platform MDM adoption. |
Dec 23, 2024 |
| Cloud-based Data Leader Case Study |
Scaling global orchestration. |
Dec 20, 2024 |
| Financial Services Case Study |
MDM and change management for regulated finance. |
Dec 19, 2024 |
| Deputy: Global workforce management software Case Study |
Managing shift-work devices at global scale. |
Dec 17, 2024 |
| Global Social Media Case Study |
High-scale network migration. |
Dec 16, 2024 |
| Electric Vehicle Manufacturer Case Study |
Improved endpoint security posture for manufacturing. |
Dec 12, 2024 |
| Online Gaming Company Case Study |
Server observability in high-concurrency gaming. |
Dec 11, 2024 |
| Security and authentication platform Case Study |
Scaling Linux management for security organizations. |
Dec 10, 2024 |
Articles & Blog Posts
| Asset |
Use for |
Date updated |
| OpenClaw: Open for work? |
Overview of OpenClaw and security risks of AI agents. |
Feb 04, 2026 |
| The GitOps idea |
Managing systems reliably via version control and code. |
Feb 04, 2026 |
| Fleet vs. Jamf comparison |
Side-by-side comparison of capabilities and criteria. |
Jan 27, 2026 |
| Redefining endpoint management |
Analysis of Fleet in the 2026 Gartner reports. |
Jan 23, 2026 |
| Why enterprise Linux is important |
Security strategy for modern Linux endpoints. |
Jan 21, 2026 |
| 6 business benefits of Apple MDM |
Business ROI for security and IT operations. |
Jan 11, 2026 |
| Declarative device management |
Introduction to modern Apple DDM protocol. |
Jan 11, 2026 |
| iPad MDM: a complete guide |
Deployment models and management for iPadOS. |
Jan 11, 2026 |
| Roadmap preview, January 2026 |
Product vision and platform opportunities. |
Jan 05, 2026 |
| The MDM migration reality |
Insights into executing smoother MDM migrations. |
Nov 26, 2025 |
| 9to5mac: Scripting features |
External coverage of Fleet's scripting. |
Oct 06, 2024 |
| Detect Log4j with osquery |
Rapid response patterns for critical vulnerabilities. |
Dec 15, 2021 |
Guides
| Asset |
Use for |
Date updated |
| Fleet troubleshooting for IT admins |
IT troubleshooting best practices. |
Feb 13, 2026 |
| Okta Desktop MFA for Windows |
Configuring Okta MFA using Fleet MDM. |
Feb 06, 2026 |
| Migrate Fleet server to a new deployment |
Steps for moving server environments. |
Feb 06, 2026 |
| Deploy custom Android apps (APK) |
Distributing APKs via Play Console and Fleet. |
Feb 04, 2026 |
| Set hostname via Fleet API |
API-driven hostname management for Apple. |
Jan 26, 2026 |
| Manage bootstrap packages with GitOps |
Automated setup for new enrollments via code. |
Jan 12, 2026 |
| Deploy Fleet with Docker Compose |
Quick container-based Fleet deployment. |
Dec 01, 2025 |
| Software self-service |
Building an app store portal for end users. |
Jun 20, 2025 |
| MITRE ATT&CK library |
Mapping security results to MITRE. |
Jan 30, 2023 |
| How to install osquery and enroll macOS devices into Fleet |
Enrollment for macOS |
Jan 13, 2022 |
| How to install osquery and enroll Linux devices into Fleet |
Enrollment for Linux |
Jan 13, 2022 |
| How to install osquery and enroll Windows devices into Fleet |
Enrollment for windows |
Jan 13, 2022 |
Release Notes
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