As an open-core company, Fleet endeavors to build a community of engaged users, customers, and contributors. The purpose of the marketing team is to own and improve the growth funnel to drive awareness, adoption, and referrals of Fleet while honoring the ideals and voice of the open source community and our company values.
- Marketing Qualified Opportunities (MQOs)
- Lead enrichment
- Posting on social media as Fleet
- Promoting blog posts on social media
- Press releases
- Sponsoring events
Effective market positioning is crucial to the growth of any software product. Fleet needs to maintain a unique, valuable position in the minds of our users. We keep assertions on our positioning in this Google Doc (private). We will update it quarterly based on the feedback of users, customers, team members, and other stakeholders. Feedback can be provided as a comment in the document or by posting in the
#g-marketing Slack channel.
Marketing's goal is to increase product usage. We value users of all sizes adopting Fleet Free or Fleet Premium. Companies purchasing under 100 device licenses should sign up for self-service. Companies that enroll more than 100 devices should talk to an expert. When these companies attend this meeting, Fleet considers them Marketing Qualified Opportunities (MQOs).
Fleet's lead enrichment process can be found in this Google Doc (private).
Posting to social media should follow a personable tone and strive to deliver useful information across our social accounts.
- Fleet the product
- Internal progress
- Highlighting community contributions
- Highlighting Fleet and osquery accomplishments
- Industry news about osquery
- Industry news about device management
- Upcoming events, interviews, and podcasts
In keeping with our tone, use hashtags in line and only when it feels natural. If it feels forced, don’t include any.
Self-promotional tweets are not ideal(Same goes for, to varying degrees, Reddit, HN, Quora, StackOverflow, LinkedIn, Slack, and almost anywhere else). Also, see The Impact Equation by Chris Brogan and Julien Smith.
Great brands are magnanimous.
Once a post is drafted, deliver it to our three main platforms.
Log in to Sprout Social and use the compose tool to deliver the post to each platform. (credentials in 1Password).
Once a blog post has been written, approved, and published, make sure that it is promoted on social media. Please refer to our Publishing as Fleet guide for more detailed information.
If we are doing a press release, we are probably pitching it to one or more reporters as an exclusive story if they choose to take it. Consider not sharing or publicizing any information related to the upcoming press release before the announcement. Also, see What is a press exclusive, and how does it work on Quora.
Fleet gives teams fast, reliable access to data about the production servers, employee laptops, and other devices they manage - no matter the operating system. Users can search for any device data using SQL queries, making it faster to respond to incidents and automate IT. Fleet is also used to monitor vulnerabilities, battery health, and software. It can even monitor endpoint detection and response and mobile device management tools like Crowdstrike, Munki, Jamf, and Carbon Black, to help confirm that those platforms are working how administrators think they are. Fleet is open source software. It's easy to deploy and get started quickly, and it even comes with an enterprise-friendly free tier available under the MIT license.
IT and security teams love Fleet because of its flexibility and conventions. Instead of secretly collecting as much data as possible, Fleet defaults to privacy and transparency, capturing only the data your organization needs to meet its compliance, security, and management goals, with clearly-defined, flexible limits.
That means better privacy, better device performance, and better data but with less noise.
When reaching out for sponsorships, Fleet's goal is to expose potential hires, contributors, and users to Fleet and osquery. Track prospective sponsorships in our partnerships and outreach Google Sheet:
Once a relevant sponsorship opportunity and its prospectus are reviewed:
Create a new GitHub issue.
Detail the important information of the event, such as date, name of the event, location, and page links to the relevant prospectus.
Add the issue to the “Conferences/speaking” column of the Growth plan project.
Schedule a meeting with the representatives at the event to discuss pricing and sponsorship tiers.
Invoices should be sent to Nathan Holliday for approval.
Nathan Holliday (Business Operations) will route the signatures required over to Mike McNeil (CEO) with DocuSign.
Once you complete the above steps, use the Speaking events issue template to prepare speakers and participants for the event.
- Assistance from engineering
- Pull requests
- Managing community contributions
- Communicate with contributors
- Making the updates
- Fleet swag
Fleet's users and broader audience are spread across many online platforms. Here are the most active communities where Fleet's developer relations and social media team members participate at least once every weekday:
- Osquery Slack (
- MacAdmins Slack (
- osquery discussions on LinkedIn
- osquery discussions on Twitter
- r/sysadmin Discord
Our primary quality objectives are customer service and defect reduction. We try to optimize the following:
- Customer response time
- The number of bugs resolved per release cycle
- Staying abreast of what our community wants and the problems they're having
- Making people feel heard and understood
- Celebrating contributions
- Triaging bugs, identifying community feature requests, community pull requests, and community questions
- Folks who post a new comment in Slack or issue on GitHub should receive a response within one business day. The response doesn't need to include an immediate answer.
- If you feel confused by a question or comment raised, request more details to better your understanding of the next steps.
- If an appropriate response is outside of your scope, please post to
#help-engineering(in the Fleet Slack)), tagging
- If things get heated, remember to stay positive and helpful. If you aren't sure how best to respond positively, or if you see behavior that violates the Fleet code of conduct, get help.
Typically, the questions, bug reports, and feature requests raised by community members will be missing helpful context, recreation steps, or motivations.
❓ For questions that you don't immediately know the answer to, it's helpful to ask follow-up questions to receive additional context.
- Let's say a community member asks, "How do I do X in Fleet?" A follow-up question could be, "What are you attempting to accomplish by doing X?"
- This way, you have additional details when you bring this to the Roundup meeting. In addition, the community member receives a response and feels heard.
🦟 For bug reports, it's helpful to ask for re-creation steps so you're later able to verify the bug exists.
- Let's say a community member submits a bug report. An example follow-up question could be, "Can you please walk me through how you encountered this issue so that I can attempt to recreate it?"
- This way, you now have steps that verify whether the bug exists in Fleet or if the issue is specific to the community member's environment. If the latter, you now have additional information for further investigation and question-asking.
💡 For feature requests, it's helpful to ask follow-up questions to understand better the "Why?" or underlying motivation behind the request.
- Let's say a community member submits the feature request "I want the ability to do X in Fleet." A follow-up question could be "If you were able to do X in Fleet, what's the next action you would take?" or "Why do you want to do X in Fleet?."
- Both of these questions provide helpful context on the underlying motivation behind the feature request when brought to the Roundup meeting. In addition, the community member receives a response and feels heard.
It is often good to let the original poster (OP) close their issue themselves since they are usually well equipped to decide to mark the issue as resolved. In some cases, circling back with the OP can be impractical, and for the sake of speed, issues might get closed.
Find the script in
scripts/oncall for use during oncall rotation (only been tested on macOS and Linux).
Its use is optional but contains several useful commands for checking issues and PRs that may require attention.
You will need to install the following tools to use it:
There are several locations in Fleet's public and internal documentation that can be helpful when answering questions raised by the community:
Use the internal FAQ document.
Community team members can reach the engineering oncall for assistance by writing a message with
@oncall in the
#help-engineering channel of the Fleet Slack.
The most important thing when community members contribute to Fleet is to show them we value their time and effort. We need to get eyes on community pull requests quickly (within one business day) and get them merged or give feedback as soon as we can.
The Community Engagement DRI is responsible for keeping an eye out for new community contributions, getting them merged if possible, and getting the right eyes on them if they require a review.
Each business day, the Community Engagement DRI will check open pull requests to
- check for new pull requests (PRs) from the Fleet community.
- approve and merge any community PRs that are ready to go.
- make sure there aren't any existing community PRs waiting for a follow-up from Fleet.
When a new pull request is submitted by a community contributor (someone not a member of the Fleet organization):
Self-assign for review.
Check whether the PR can be merged or needs to be reviewed by the Product team.
Things that generally don't need additional review:
Minor changes to the docs.
Small bug fixes.
Additions or fixes to the Standard Query Library (as long as the SQL works properly and is attributed correctly).
If a review is needed:
- Request a review from the Product DRI. They should approve extensive changes and new features. Ask in the #g-product channel in Fleet's Slack for more information.
- Tag the DRI and the contributor in a comment on the PR, letting everyone know why an additional review is needed. Make sure to say thanks!
- Find any related open issues and make a note in the comments.
Please refer to our PRs from the community guide and use your best judgment.
Community contributions are fantastic, and it's important that the contributor knows how much they are appreciated. The best way to do that is to keep in touch while we're working on getting their PR approved.
While each team member is responsible for monitoring their active issues and pull requests, the Community Engagement DRI will check in on pull requests with the
:community label daily to make sure everything is moving along. If there's a comment or question from the contributor that hasn't been addressed, reach out on Slack to get more information and update the contributor.
Every week, the Community Engagement DRI will:
- Create a new
Weekly Doc Updateissue on Monday and add it to the Community board.
- Review the Slack Questions Spreadsheet and make sure that any necessary updates to the documentation are made.
- Update the spreadsheet to indicate what action was taken (Doc change, FAQ added, or None) and add notes if need be.
- Set up a single PR to update the Docs.
- In the notes, include a list of changes made as well as a link to the related thread.
- Bring any questions to DevRel Office Hours (time TBD).
- Submit the PR by the end of the day on Thursday.
- Once the PR is approved, share in the #fleet channel of Osquery Slack Workspace and thank the community for being involved and asking questions.
We want to recognize and congratulate community members for their contributions to Fleet. Nominating a contributor for Fleet swag is a great way to show our appreciation.
We currently deliver Fleet swag and osquery stickers for those that request it through community contributions, Fleet documentation, and social media posts.
Our Typeform integrations automatically populate information within the #help-swag Slack channel for osquery sticker and shirt requests through TypeForm.
For community contributions, reach out to the contributor to thank them for their contribution, ask if they would like any swag, and fill out their information in the Fleet swag request sheet.
Once approved in the sheet, or submitted through Typeform, place the order through our Printful account (credentials in 1Password) within 48 hours of submission. If available through the ordering process, add a thank you note for their contribution or request.
When an estimated shipping date is available, notify the requestor by email with an update on shipping, thank them for being a part of the community, and provide the tracking number once shipped.
Printful order information can be found on Printful.
At this time, double-check that information within Salesforce and Typeform is accurate according to the enrichment process.
- Publishing Fleet content
- Content style guide
- For editors
- Commonly used terms
- Brand resources
- Email blasts
- Using Figma
- Fleet website
The following describes how to go about publishing and editing content at Fleet.
- Instant: Content is published instantly. Content is approved by Brand post-facto – see links in the table below to get the required training.
- Gated: Submit content to Brand for review – see specific instructions in the table below.
- Queued: Communicate the publication date with the DRI responsible for approving this content – refer to specific instructions linked in the table below.
- Absorb: Fix and publish yourself
- Feedback: Request changes and wait
- Pairing: Jump on Zoom to finalize with the original contributor.
Consider: Absorb may be risky depending on how sure the editor is about their edits. Feedback can be forgotten. Pairing is underused but can eat up more time if not careful.
Detail the minimum time needed for new or updated content to be live (published) and brand-approved (reviewed and revised, if necessary).
|Content||To publish||To revise (for editors)||Timeframe|
|Articles||Queued – see How to submit and publish an article.||Absorb (pair or feedback as needed) – see How to edit articles, release posts, and press releases.||three business days|
|Ads||Gated. Request review from Brand – see (TODO: Creating an ad campaign).||Feedback or pair||five business days|
|Docs||Gated. Request review from Chris McGillicuddy – see (TODO: Adding to the docs).||Absorb – see How to edit Markdown pull requests for the docs. For non-grammar-related revisions: Feedback or pair with contributor, and request review from the on-call engineer.||two business days|
|Docs (REST API)||Gated. Request review from Luke Heath – see (TODO: Adding to the docs (REST API)).||Absorb – see How to edit recently merged Pull Requests for the handbook and docs. For non-grammar-related revisions: Feedback or pair with contributor, and request review from Luke Heath.||two business days|
|Handbook||Gated. Request review from page DRI – see (TODO: Adding to the handbook).||Absorb and request review from page DRI – see How to edit recently merged Pull Requests for the handbook and docs.||two business days|
|Social media (Twitter, FB, LinkedIn.)||Instant – see Posting on social media as Fleet.||Pair or absorb (pair if possible otherwise, silently fix ASAP by editing or deleting the post. Consider that some or many people may have already seen the post, and decide accordingly – see How to edit social media posts.)||one business day|
|Newsletter/email blast||Gated. Request review from the Brand team – see (TODO: Creating an email campaign).||Feedback or pair||five business days|
|Press release||Queued – see (TODO: Publishing a press release)||Feedback or pair – see How to edit articles, release posts, and press releases||three business days|
|Release post||Queued – see (TODO: Publishing release posts)||Feedback or pair – see How to edit articles, release posts, and press releases||three business days|
|Website (text change)||Gated – see (TODO: Adding content to fleetdm.com).||Feedback or pair||three business days|
|YouTube||Queued – see (TODO: Publishing on YouTube as Fleet.)||Absorb for revisions to the description. Pair or absorb for video content (pair if possible otherwise, silently fix ASAP by deleting the post. Consider that the video may also have been promoted on social media – see Social media (Twitter, FB, LinkedIn) above.||three business days|
|Decks||Instant. Sales typically creates decks. The Brand team shouldn't be a blocker.||Feedback||three business days|
Learn how to communicate as Fleet with guidelines for tone of voice, our approach, grammar and mechanics, and more. Read the content style guide.
- How to make edits with GitHub
- How to edit recently merged pull requests for the handbook
- How to edit Markdown pull requests for the docs
- How to edit articles, release posts, and press releases
- How to edit social media posts
While we encourage and equip our writers to succeed by themselves in editing quests, tpyos are inevitable. Here's where the Fleet editor steps in.
The following is our handy guide to editor bliss at Fleet, but first, let's start by listing common content types that require an editor pass.
- Docs and Handbook pages.
- Articles, release posts, and press releases.
- Social media posts.
Our handbook and docs pages are written in Markdown and are editable from our website (via GitHub). Follow the instructions below to propose an edit to the handbook or docs.
- Click the "Edit page" button from the relevant handbook or docs page on fleetdm.com (this will take you to the GitHub editor).
- Make your suggested edits in the GitHub editor.
- From the Propose changes dialog, at the bottom of the page, give your proposed edit a title and optional description (these help page maintainers quickly understand the proposed changes).
- Hit Propose change which will open a new pull request (PR).
- Request a review from the page maintainer, and finally, press “Create pull request.”
- GitHub will run a series of automated checks and notify the reviewer. At this point, you are done and can safely close the browser page at any time.
Keep PR titles short and clear. E.g., "Edit to handbook Product group"
Check the “Files changed” section on the Open a pull request page to double-check your proposed changes.
We approach editing retrospectively for pull requests (PRs) to handbook pages. Remember our goal above about moving quickly and reducing time to value for our contributors? We avoid the editor becoming a bottleneck for merging quickly by editing for typos and grammatical errors after-the-fact. Here's how to do it:
Note: Contributors are not required to request reviews from editors for handbook changes.
- Check that the previous day's edits are formatted correctly on the website (more on this in the note below.)
- Use the Handbook history feed in GitHub to see a list of changes made to the handbook.
- From the list of recently merged PRs, look at the files changed for each and then:
- Scan for typos and grammatical errors.
- Check that the tone aligns with our Communicating as Fleet guidelines and that Grammarly's tone detector is on-brand.
- Check that Markdown is formatted correctly.
- Remember, Do not make edits to this page. It's already merged.
- Instead, navigate to the page in question on the website and submit a new PR to make edits - making sure to request a review from the maintainer of that page.
- Comment on the original PR to keep track of your progress. Comments made will show up on the history feed. E.g.,
"Edited, PR incoming"or
"LGTM, no edits required."
- Watch this short video to see this process in action.
Note: The Fleet website may render Markdown differently from GitHub's rich text preview. It's essential to check that PRs merged by the editor are displaying as expected on the site. It can take a few minutes for merged PRs to appear on the live site, and therefore easy to move on and forget. It's good to start the ritual by looking at the site to check that the previous day's edits are displaying as they should.
- When someone creates a pull request for a doc that affects Markdown files, they’ll need to request a review from the editor.
- If no edits are needed, the editor will merge the PR.
- If an edit changes the meaning, or if unsure, the editor should request a review from the on-call engineer and remove themselves as a reviewer.
Editing articles, release posts, and press releases usually comes in three flavors: a Google Docs draft, a new pull request, or an edit to an existing article.
For unpublished articles, please read the review process in How to submit and publish an article.
To edit an existing article, see How to make edits with GitHub.
In the world of the Fleet editor, there are two types of social media posts; those scheduled to be published and those published already.
Refer to Posting on social media as Fleet for details on editing draft social media posts.
Making edits to published social media posts gets a little tricky. Twitter, for example, doesn't allow editing of tweets, so the only way to make an edit is to remove the tweet and post it again.
- Post the tweet in the #g-marketing Slack channel and tag the Brand team lead.
- Decide whether to remove the tweet. There's a tradeoff between us striving for perfection vs. losing the engagements that the tweet may have already generated.
- Suggest edits in the Slack thread for the Marketing team to include and re-post.
If you find yourself feeling a little overwhelmed by all the industry terms within our space, or if you just need to look something up, our glossary of commonly used terms is here to help.
To download official Fleet logos, product screenshots, and wallpapers, head over to our brand resources page.
See also https://fleetdm.com/handbook/community#press-releases for our press-release boilerplate.
Do you need to send out a branded email blast to multiple recipients?
Use "bcc" so recipients don't see each other's email addresses and send an email manually using Gmail. (Good for small lists. This is definitely a "thing that doesn't scale.")
First, design the email and content. The preferred method is to base the design on one of our existing email templates in Figma. If your Figma boots aren't comfortable (or you don't have edit access), your design could be a Google Drawing, Doc, or just a sketch on paper in a pinch.
Bring your request to the Brand team by posting it in their primary Slack channel, along with your urgency/timeline. The Brand team will finalize the design and language for consistency, then fork and customize one of the existing email templates for you, and write a script to deliver it to your desired recipients. Then, the Brand team will merge that, test it by hand to make sure it's attractive and links work, and then tell you how to run the script with e.g.;
The content for our newsletter emails comes from our articles. Because our HTML emails require that the styles are added inline, we generate HTML emails by using a script and manually QA them before sending them out to subscribers.
To convert a Markdown article into an email for the newsletter, you'll need the following:
- A local copy of the Fleet repo.
- (Optional) Sails.js installed globally on your machine (
npm install sails -g)
Once you have the above follow these steps:
- Open your terminal program, and navigate to the
website/folder of your local copy of the Fleet repo.
Note: If this is your first time running this script, you will need to run
npm installinside of the
website/folder to install the website's dependencies.
- Run the
build-html-emailscript and pass in the filename of the Markdown article you would like to convert with the
- With Node, you will need to use
node ./node_modules/sails/bin/sails run build-html-emailto execute the script. e.g.,
node ./node_modules/sails/bin/sails run build-html-email --articleFilename="fleet-4.19.0.md"
- With Sails.js installed globally you can use
sails run build-html-emailto execute the script. e.g.,
sails run build-html-email --articleFilename="fleet-4.19.0.md"
Note: Only Markdown (
.md) files are supported by the build-html-email script. The file extension is optional when providing the articleFilename.
- Once the script is complete, a new email partial will be added to the
Note: If an email partial has already been created from the specified Markdown article, the old version will be overwritten by the new file.
- Start the website server locally to preview the generated email. To test the changes locally, open a terminal window in the
website/folder of the Fleet repo and run the following command:
- With Node.js: start the server by running
node ./node_modules/sails/bin/sails lift.
- With Sails.js installed globally: start the server by running
- With the server lifted, navigate to http://localhost:2024/admin/email-preview and login with the test admin user credentials (email:
Click on the generated email in the list of emails generated from Markdown content and navigate to the preview page. On this page, you can view the see how the email will look on a variety of screen sizes.
When you've made sure the content of the email looks good at all screen sizes, commit the new email partial to a new branch and open a pull request to add the file. You can request a review from a member of the digital experience team.
Things to keep in mind when generating newsletter emails:
- The emails will be generated using the Markdown file locally, any changes present in the local Markdown file will be reflected in the generated email.
- HTML elements in the Markdown file can cause rendering issues when previewing the generated email. If you see a "Script error" overlay while trying to preview an email, reach out to Eric Shaw for help.
- The filename of the generated email will have periods changed to dashes. e.g., The generated email partial for
We use Figma for most of our design work. This includes the Fleet product, our website, and our marketing collateral.
Fleet website. All website design work is done in the fleetdm.com (current, dev-ready) Figma file.
Design system. Shared logos, typography styles, and UI components can be found in Design system.
The Figma docs in Design System contain the master components that are referenced throughout all other Figma files. Use caution when modifying these components, as changes will be reflected in the master Fleet EE (scratchpad) and fleetdm.com (current, dev-ready) Figma docs.
Marketing assets. Product screenshots and artwork for social media, articles, and other marketing assets can be found in Collateral.
Looking for the official Fleet logo? Download it from: https://fleetdm.com/logos.
The Brand team is responsible for production and maintenance of the Fleet website.
- Design reviews
- Estimation sessions
- When can I merge changes to the website?
- How to export images for the website
- Maintaining browser compatibility
- Responding to a 5xx error on fleetdm.com
- The "Deploy Fleet Website" GitHub action failed
- Vulnerability monitoring
- How to make usability changes to the website
Before committing anything to code, we create wireframes to illustrate all changes that affect the website layout and structure.
See Why do we use a wireframe first approach for more information.
We hold regular design review sessions to evaluate, revise, and approve wireframes before moving into production.
Design review sessions are hosted by Mike Thomas and typically take place daily, late afternoon (CST). Anyone is welcome to join.
We use estimation sessions to estimate the effort required to complete a prioritized task.
Through these sessions, we can:
- Confirm that wireframes are complete before moving to production
- Consider all edge cases and requirements that may have been with during wireframing.
- Avoid having the engineer make choices for “unknowns” during production.
- More accurately plan and prioritize upcoming tasks.
Story points represent the effort required to complete a task. After accessing wireframes, we typically play planning poker, a gamified estimation technique, to determine the necessary story point value.
We use the following story points to estimate website tasks:
|1||1 to 2 hours|
|2||2 to 4 hours|
|5||1 to 2 days|
|8||Up to a week|
|13||1 to 2 weeks|
When merging a PR to master, remember that whatever you merge to master gets deployed live immediately. So if the PR's changes contain anything that you don't think is appropriate to be seen publicly by all guests of fleetdm.com, please do not merge.
Merge a PR (aka deploy the website) when you think it is appropriately clean to represent our brand. When in doubt, use the standards and quality seen on existing pages, ensure correct functionality, and check responsive behavior - starting widescreen and resizing down to ≈320px width.
- Select the layers you want to export.
- Confirm export settings and naming convention:
- Item name - color variant - (CSS)size - @2x.fileformat (e.g.,
- Note that the dimensions in the filename are in CSS pixels. In this example, if you opened it in preview, the image would actually have dimensions of 32x32px but in the filename, and in HTML/CSS, we'll size it as if it were 16x16. This is so that we support retina displays by default.
- File extension might be .jpg or .png.
- Avoid using SVGs or icon fonts.
- Click the Export button.
- We use BrowserStack (logins can be found in 1Password) for our cross-browser checks.
- Check for issues against the latest version of Google Chrome (macOS). We use this as our baseline for quality assurance.
- Document any issues in GitHub as a bug report, and assign them for fixing.
- If in doubt about anything regarding design or layout, please reach out to the Design team.
Production systems can fail for various reasons, and it can be frustrating to users when they do, and customer experience is significant to Fleet. In the event of system failure, Fleet will:
- investigate the problem to determine the root cause.
- identify affected users.
- escalate if necessary.
- understand and remediate the problem.
- notify impacted users of any steps they need to take (if any). If a customer paid with a credit card and had a bad experience, default to refunding their money.
- Conduct an incident post-mortem to determine any additional steps we need (including monitoring) to take to prevent this class of problems from happening in the future.
When conducting an incident post-mortem, answer the following three questions:
- Impact: What impact did this error have? How many humans experienced this error, if any, and who were they?
- Root Cause: Why did this error happen?
- Side effects: did this error have any side effects? e.g., did it corrupt any data? Did code that was supposed to run afterward and “finish something up” not run, and did it leave anything in the database or other systems in a broken state requiring repair? This typically involves checking the line in the source code that threw the error.
If the action fails, please complete the following steps:
- Head to the fleetdm-website app in the Heroku dashboard and select the "Activity" tab.
- Select "Roll back to here" on the second to most recent deploy.
- Head to the fleetdm/fleet GitHub repository and re-run the Deploy Fleet Website action.
Every week, we run
npm audit --only=prod to check for vulnerabilities on the production dependencies of fleetdm.com. Once we have a solution to configure GitHub's Dependabot to ignore devDependencies, this manual process can be replaced with Dependabot.
We want to make it easy to learn how to manage devices with Fleet. Anyone inside or outside the company can suggest changes to the website to improve ease of use and clarity.
To propose changes:
- Decide what you want to change. A small change is the best place to start.
- Wireframe the design. Usually, the Brand team does this, but anyone can contribute.
- Present your change to the website DRI. They will approve it or suggest revisions.
- Code the website change. Again, the Brand team often does this, but anyone can help.
- Measure if the change made it easier to use. This can be tricky, but the marketing team will have ideas on how to do this.
The following table lists the Marketing, Brand, and Community group's rituals, frequency, and Directly Responsible Individual (DRI).
|Daily tweet||Daily||Post Fleet content on Twitter||Drew Baker|
|Daily LinkedIn post||Daily||Post Fleet content to LinkedIn||Drew Baker|
|Check Twitter messages||Daily||Check and reply to messages on the Fleet Twitter account, and disregard requests unrelated to Fleet||Drew Baker|
|Social engagement||Weekly||Participate in 50 social media engagements per week||Drew Baker|
|Osquery jobs||Weekly||Post to @osqueryjobs twice a week||Drew Baker|
|Enrich Salesforce leads||Weekly||Follow the Salesforce lead enrichment process every Friday||Drew Baker|
|Outside contributions||Weekly||Check pull requests for outside contributions every Monday||Drew Baker|
|Weekly article||Weekly||Publish an article and promote it on social media||Drew Baker|
|Missed demo follow up||Weekly||Email all leads who missed a scheduled demo||Andrew Bare|
|Weekly ins and outs||Weekly||Track marketing team ins and outs||Jarod Reyes|
|Podcast outreach||Weekly||Conduct podcast outreach twice a week||Drew Baker|
|Weekly update||Weekly||Update the marketing KPIs in the "🌈 Weekly updates" spreadsheet||Drew Baker|
|Update the "Release" field on the #g-marketing board||Every 3 weeks||
|Monthly conference checks||Monthly||Check for conference openings and sponsorship opportunities on the 1st of every month||Drew Baker|
|Freshen up pinned posts||Quarterly||Swap out or remove pinned posts on the brand Twitter account and LinkedIn company page||Drew Baker|
|Documentation quality||On request||Review pull requests to the docs for spelling, punctuation, and grammar||Chris McGillicuddy|
|Handbook quality||Daily||Review pull requests to the handbook for spelling, punctuation, and grammar||Chris McGillicuddy|
|Tweet review||Daily||Review tweets for tone and brand consistency||Mike Thomas|
|Article review||Weekly||Review articles for tone and brand consistency||Mike Thomas|
|Article graphic||Weekly||Create a graphic for the weekly article||Mike Thomas|
|Brand planning||Three weeks||Prioritize and assigns issues to relevant personnel based on current goals and quarterly OKRs||Mike Thomas|
|OKR review||Three weeks||Review the status of current OKRs||Mike Thomas|
|Handbook editor pass||Monthly||Edit for copy and content||Chris McGillicuddy|
|Browser compatibility check||Monthly||Check browser compatibility for the website||Eric Shaw|
|OKR planning||Quarterly||Plan next quarter's OKRs||Mike Thomas|
|Website vulnerability check||Weekly||Checking for vulnerabilities on fleetdm.com||Eric Shaw|
|Updating the extended osquery schema||Three weeks||Running the
|Community Slack||Daily||Check Fleet and osquery Slack channels for community questions, make sure questions are responded to and logged||Kathy Satterlee|
|Social media check-in||Daily||Check social media for community questions and make sure to respond to them. Generate dev advocacy-related content||Kathy Satterlee|
|Issue check-in||Daily||Check GitHub for new issues submitted by the community, check the status of existing requests, and follow up when needed||Kathy Satterlee|
|Outside contributor follow-up||Weekly||Bring pull requests from outside contributors to engineering and make sure they are merged promptly and promoted||Kathy Satterlee|
|Documentation update||Weekly||Turn questions answered from Fleet and osquery Slack into FAQs in Fleet’s docs.||Kathy Satterlee|
|StackOverflow||Weekly||Search StackOverflow for “osquery,” answer questions with Grammarly, and find a way to feature Fleet in your StackOverflow profile prominently||Rotation: Community team|
These groups maintain the following Slack channels: